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The 4 Ps of Marketing - Marketing and Advertising Example

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The 4 Ps of Marketing - Marketing and Advertising Example
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Jordan shows a TagBack ad on an easel to Maya and Coach Ellis in a school hallway, beside a box of hoodies with orange name labels - Marketing and Advertising lesson plans

Marketing and Advertising

Teacher Guide by Aaron Sherman

Students map the 4 Ps, build a buyer persona and brand, storyboard a commercial, plan a campaign, and pitch it like an ad agency.


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Marketing and Advertising



The 4 Ps of Marketing
Jordan stands in a school hallway beside a TagBack poster on an easel and a TV showing the morning announcements, the Promotion part of a 4 Ps of marketing spider map
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Buyer Persona Poster
Coach Ellis frowns on a soccer field surrounded by lost hoodies and water bottles, saying she spends her Saturdays as a lost-and-found, in a buyer persona poster
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Brand Identity Poster
The TagBack logo, an orange name tag beside a navy arrow curving back toward it, from a student brand identity poster
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Storyboard a Commercial
A worried student digs through a box of hoodies in front of school lockers and asks Is that mine, the problem shot of a 30-second commercial storyboard
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Spot the Persuasion Technique
Jordan holds a price tag under a big orange sign for a back-to-school deal this week only, an example of the scarcity technique in a persuasion T-chart
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Same Product, Three Channels
An orange TagBack banner with a QR code hangs outside a school beside the car pick-up line, the billboard version of one ad in a compare-and-contrast storyboard about advertising channels
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Social Media Ad Campaign
A hand holds a phone showing a TagBack post with a photo of an overflowing lost-and-found bin, the first post of a three-post social media ad campaign storyboard
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Ad Ethics Dilemma
A parenting blogger holding her phone meets Jordan, who holds a TagBack label, in a cafe and asks for free packs without adding #ad, the start of an advertising ethics dilemma storyboard
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Ad Agency Pitch
An art director in a conference room shows Jordan gray hoodies with bright orange TagBack labels, one role in an ad agency pitch storyboard
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Marketing Plan Worksheet
Maya, a parent, and Coach Ellis stand side by side under labels for TagBack's two customer groups, the target market section of a marketing plan worksheet
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Storyboard Description

A spider map of the 4 Ps of marketing (product, price, place, promotion) for TagBack, waterproof QR name labels.

Storyboard Text

  • Slide: 1
  • Product
  • Pack of 25 - 3 sizes - waterproof
  • TagBack
  • Scan: Return me to the school office
  • TagBack
  • A pack of 25 waterproof stick-on labels in three sizes. Scanning the QR code shows "Return me to the school office" and never shows a phone number.
  • Slide: 2
  • Price
  • TagBack: $10 a pack
  • Costs $3.50 to make
  • $25 bottle
  • $10 a pack. It costs $3.50 to make, and it is cheaper than replacing one $25 water bottle.
  • Slide: 3
  • Place
  • Back-to-school night table
  • Online order form in the PTA newsletter
  • TagBack
  • An online order form linked from the PTA newsletter, plus a table at back-to-school night.
  • Slide: 4
  • Promotion
  • Morning announcements: 30-second video
  • TagBack
  • Name it.Scan it.Get it back.
  • A poster at back-to-school night, a 30-second video on the morning announcements, and the slogan "Name it. Scan it. Get it back."