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Ad Agency Pitch - Marketing and Advertising Example

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Ad Agency Pitch - Marketing and Advertising Example
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Jordan shows a TagBack ad on an easel to Maya and Coach Ellis in a school hallway, beside a box of hoodies with orange name labels - Marketing and Advertising lesson plans

Marketing and Advertising

Teacher Guide by Aaron Sherman

Students map the 4 Ps, build a buyer persona and brand, storyboard a commercial, plan a campaign, and pitch it like an ad agency.


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Marketing and Advertising



The 4 Ps of Marketing
Jordan stands in a school hallway beside a TagBack poster on an easel and a TV showing the morning announcements, the Promotion part of a 4 Ps of marketing spider map
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Buyer Persona Poster
Coach Ellis frowns on a soccer field surrounded by lost hoodies and water bottles, saying she spends her Saturdays as a lost-and-found, in a buyer persona poster
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Brand Identity Poster
The TagBack logo, an orange name tag beside a navy arrow curving back toward it, from a student brand identity poster
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Storyboard a Commercial
A worried student digs through a box of hoodies in front of school lockers and asks Is that mine, the problem shot of a 30-second commercial storyboard
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Spot the Persuasion Technique
Jordan holds a price tag under a big orange sign for a back-to-school deal this week only, an example of the scarcity technique in a persuasion T-chart
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Same Product, Three Channels
An orange TagBack banner with a QR code hangs outside a school beside the car pick-up line, the billboard version of one ad in a compare-and-contrast storyboard about advertising channels
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Social Media Ad Campaign
A hand holds a phone showing a TagBack post with a photo of an overflowing lost-and-found bin, the first post of a three-post social media ad campaign storyboard
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Ad Ethics Dilemma
A parenting blogger holding her phone meets Jordan, who holds a TagBack label, in a cafe and asks for free packs without adding #ad, the start of an advertising ethics dilemma storyboard
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Ad Agency Pitch
An art director in a conference room shows Jordan gray hoodies with bright orange TagBack labels, one role in an ad agency pitch storyboard
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Marketing Plan Worksheet
Maya, a parent, and Coach Ellis stand side by side under labels for TagBack's two customer groups, the target market section of a marketing plan worksheet
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Create a Storyboard

Storyboard Description

An ad agency team (account manager, copywriter, art director, media buyer) pitches a Lost and Found Week campaign for TagBack to its founder, Jordan.

Storyboard Text

  • Slide: 1
  • Account Manager
  • Goal: 60 packs by winter break
  • You want 60 packs sold by winter break, to parents and coaches. Here's our plan.
  • Account manager: the client's goal and audience.
  • Slide: 2
  • Copywriter
  • 142 hoodies. Zero names.
  • Our idea is Lost and Found Week. The headline: '142 hoodies. Zero names.'
  • Copywriter: the big idea and the words.
  • Slide: 3
  • Art Director
  • Lost and Found Week
  • Bright orange labels on the pile of gray hoodies. You can't miss them.
  • TagBack
  • TagBack
  • TagBack
  • Art director: the look.
  • Slide: 4
  • Media Buyer
  • Budget: $100
  • $60 to print the pick-up line banner, $40 to promote the Friday post, and the free announcements video.
  • Media buyer: where the ads run and the budget.
  • Slide: 5
  • The Client's Question
  • Budget: $100
  • Why not spend the whole $100 on social media?
  • The client's tough question.
  • Slide: 6
  • The Team's Answer
  • Your buyers are parents and coaches; the banner reaches them in the car line every day. Approve today and we launch Monday.
  • The team's answer and next step.