Retention is the ongoing ownership of a certain idea, concept, service, or product.
Retention is an extremely important concept in business and covers a wide range of subjects. The three biggest factors affected by retention are:
- Customer Retention: This is the concept of keeping an existing customer continuing to use your service or purchase your product. For example, if your business mails people new pens every month for a yearly fee and you currently have 100 customers, then come next year you have 90 of those same customers, your customer retention rate is 90%. This number does not include the amount of new customers you have acquired, it is simply based on your existing returning client base. A high customer retention rate indicates a great product or service, while a low customer retention rate indicates the business needs to change something about their product or service so that customers are satisfied enough with what they bought to buy it again.
- Retention Email: Retention emails are regularly scheduled emails sent to currently paying, or used to pay customers of your product or service. The goal of these emails is to inspire engagement with your product, alert the customers to new updates, and to reduce churn. A successful retention email will serve as a catalyst for a customer who used to pay for your product to start paying again, and for a customer who is currently paying for your product to continue to use it.
- Employee Retention: Employee retention is the concept of keeping your current employees and providing opportunities for them to grow within the company so that they do not have to look outside the company for other positions. Keeping your employees happy and engaged is essential, and employee retention allows for low turnover and an effective workforce. Employees can be retained by providing a fun and exciting work environment, competitive benefits, and by providing a clear path on how the individual employee can grow within the organization.
Create your own Storyboard
Try it for Free!Create your own Storyboard
Try it for Free!How Tos about Retention: Definition and Examples
How to Teach Students About Retention Using Visual Aids
Introduce the concept of retention with simple visuals. Start with images or diagrams that show how information is stored and remembered. Visuals help students connect new ideas to what they already know.
Use real-life examples to explain retention.
Share stories or scenarios where remembering facts is important, like studying for a test or recalling a friend's birthday. This makes the concept relatable and easier to understand for young learners.
Encourage students to create their own retention strategies.
Guide students to brainstorm ways they remember things, such as making flashcards, drawing pictures, or repeating information out loud. Discuss these methods together and highlight which ones work best.
Practice with memory games and activities.
Organize fun games like matching cards or Simon Says to reinforce the idea of retention. Hands-on activities help students practice remembering in an enjoyable way.
Review and reflect on learning regularly.
Set aside time at the end of lessons for students to share what they remember. Reflection strengthens retention and helps teachers assess understanding.
Frequently Asked Questions about Retention: Definition and Examples
What does retention mean in education?
Retention in education means keeping students enrolled or helping them remember what they've learned. It can refer to both staying in school and recalling information over time.
Why is student retention important?
Student retention is important because it ensures learners continue their education and have a better chance of academic success. High retention rates help schools monitor progress and improve teaching strategies.
How can teachers help improve retention in the classroom?
Teachers can improve retention by using engaging lessons, reviewing material often, and connecting new information to what students already know. Techniques like active learning and regular quizzes also help.
What is the difference between retention and recall?
Retention is the ability to keep information in memory over time, while recall is the act of retrieving that information when needed. Retention helps make recall possible.
What are some examples of retention strategies for students?
Examples of retention strategies include using flashcards, summarizing notes, practicing retrieval, teaching others, and breaking study sessions into shorter, focused periods.
© 2025 - Clever Prototypes, LLC - All rights reserved.
StoryboardThat is a trademark of Clever Prototypes, LLC, and Registered in U.S. Patent and Trademark Office