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Ad Ethics Dilemma - Marketing and Advertising Template

Ad Ethics Dilemma - Marketing and Advertising Template

Storyboard Description

Six-cell template for storyboarding an advertising dilemma: the situation, two options, who is affected, the rules, and the decision.

Storyboard Text

  • Slide: 1
  • 1. The Situation
  • What happened, and what choice has to be made?
  • Slide: 2
  • 2. Option A
  • What is the first choice? Why is it tempting?
  • Slide: 3
  • 3. Option B
  • What is the second choice? Why is it tempting?
  • Slide: 4
  • 4. Who Is Affected
  • Who does each option help or hurt?
  • Slide: 5
  • 5. The Rules
  • What law, rule, or value applies?
  • Slide: 6
  • 6. The Decision
  • What do you choose, and why?