Bring Personas to Your Office

How to Bring Personas to Your Office

What is a Business Persona?

Why are Personas Important?

What's Included in this Free Download?

• 5 completed persona cubes
• 3 emotion cubes
• 5 scenario cubes
• 30 different mini persona cutouts and worksheets!

Each resource also includes room for you to create your own.

Step 1

Choose a Character

Step 2

Choose an Emotion

Step 3

Choose a Situation

Step 4

Create a Persona

Cube Template Use This Template

Use This Template

Mini Persona Template Use This Template

Use This Template

Persona Worksheet Template Use This Template

Use This Template

More Persona Resources

Persona Infographics

A user or buyer persona is a fictitious prototypical replica of one of your customer subsets. Products often have drastically different types of users or consumers, and a persona is a way of categorizing each type of buyer into a single entity. A user persona has typical motivations, struggles, and goals all related to your product or service.

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Customer Journey Mapping

Templates & Resources

Customer Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.

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Bring Personas to Your Office

Easy to Use Templates and Handouts

Using personas for product development is extremely helpful, but you already know that. Sometimes the hardest part about using personas is getting your coworkers to start using them as well. This free persona packet provides easy, relatable, printable persona resources that inspire productive persona brainstorming sessions. You can print these resources and share them with your team, or create your own personas from scratch. Either way, you can start incorporating personas into your product development process today!

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Create a User Persona

A User Persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is a distinct user persona for each one. You can use a persona map to list out the customer's key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers and leads them down the marketing channels where those potential customers will be looking for solutions.

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User Persona: Definition and Examples

User personas are fictitious replications of a prototypical user that match certain characteristics. They are usually given an alliterative name like Salesperson Sam, or Developer Dave. You can use a persona map to list out the customers key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that their potential customers are having and leads them down the marketing channels where their potential customers will be looking for solutions.

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Personas for Product Development - Think Like a Customer

By Aaron Sherman

Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.

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How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.

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Frequently Asked Questions about Bring Personas to Your Office

What is a business persona and why do I need one?

A business persona is a fictional representation of a target user, created to help teams understand customer needs and behaviors. Using personas makes product development more user-focused and improves marketing strategies by clarifying who you’re building for and why.

How can I quickly introduce personas to my team?

You can introduce personas to your team by downloading free persona templates and sharing printable resources during a brainstorming session. Start by choosing a character, emotion, and scenario from the cubes, then encourage your team to create their own personas together.

Where can I find easy persona worksheets for my classroom or office?

You can find easy-to-use persona worksheets and free printables by downloading the Persona Template packet. It includes completed cubes, emotion and scenario cubes, and customizable worksheets perfect for classrooms or office teams.

What are the steps to create a persona using these templates?

To create a persona: 1) Choose a character, 2) Select an emotion, 3) Pick a scenario, and 4) Fill out the persona worksheet with key attributes, problems, and needs. This simple process helps make persona creation fast and effective.

How do personas improve product development and marketing?

Personas help teams empathize with users, identify pain points, and refine solutions. By understanding different user types, companies can tailor marketing channels and product features, leading to more successful launches and higher customer satisfaction.