Customers
Resellers
Advocates
Partners
Policy Influencers or Regulators
Internal Users
People who will buy or use your product or service.
People who will sell your product or service for you.
People who recommend your product or service to potential customers.
People who sell their own product or service to a similar demographic as yours.
People who influence the rules about selling your product or service.
People who may manage or administrate your product or service, but are not customers.
Par Marissa Martinez