A customer journey map shows the story of a customer’s experience with your product. It begins with the initial contact and why they had a need for your product, and ends with them using the product to achieve a certain result.
Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. If you were the customer and you were experiencing this problem, what outlets would you use to search for a solution – Social media? Search engines? Ask friends? This allows you to pinpoint which marketing channels may be most effective. Next, map out how your customer would first interact with your product. Be sure to note what may be confusing or difficult for them when first using the product, and tailor your onboarding process to alleviate those issues. Finally, map out how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.
Create your own Storyboard
Try it for Free!Create your own Storyboard
Try it for Free!How Tos about Customer Journey Map: Definition and Importance
Engage students with a hands-on customer journey map activity
Introduce the concept by explaining what a customer journey map is and why businesses use it. Connect this to familiar experiences, like shopping or visiting a website.
Guide students in brainstorming a customer's experience
Ask students to choose a product or service they know. Encourage them to think about every step from discovering the item to buying and using it.
Organize ideas visually on a classroom chart or poster
Help students draw or write each stage of the journey in order. Use arrows, pictures, or sticky notes to make it interactive and easy to follow.
Discuss feelings and challenges at each journey stage
Encourage students to consider how the customer might feel and what problems they could encounter. This builds empathy and deeper understanding of the customer's perspective.
Reflect on ways to improve the customer journey
Lead a conversation about simple changes that could make the experience better. Have students suggest ideas and discuss why they matter for businesses and customers.
Frequently Asked Questions about Customer Journey Map: Definition and Importance
What is a customer journey map?
A customer journey map is a visual representation that shows the steps and experiences a customer goes through when interacting with a product, service, or brand.
Why are customer journey maps important for students and teachers?
Customer journey maps help students and teachers understand how people make decisions, solve problems, and interact with products or services, making them useful for lessons in business, marketing, and design.
How do you create a simple customer journey map for a classroom activity?
To make a basic customer journey map, choose a product or service, list the main steps a user takes, and illustrate their thoughts and feelings at each stage using drawings or notes.
What information should be included in a customer journey map?
A good customer journey map includes key stages, customer actions, emotions, challenges, and possible improvements for each step of the experience.
Can you give an example of a customer journey map for a school project?
For a school project, you might map a student's experience buying lunch in the cafeteria, showing steps like choosing food, paying, and eating, along with feelings and suggestions for improvement.
© 2025 - Clever Prototypes, LLC - All rights reserved.
StoryboardThat is a trademark of Clever Prototypes, LLC, and Registered in U.S. Patent and Trademark Office