Customer Journey Map for HR Hailey
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Sådan Opretter du et Kundes Rejsekort
Af Aaron Sherman
Dette er den fjerde del af vores illustrerede guide til produktudviklingsserier. En del af produktudviklingen er at forstå dine kunder. Kunde Journey Mapping er processen med at se på end-to-end serier af begivenheder, der udgør hele historien om før dit produkt / service, ved hjælp af dit produkt / service og efter. Disse kort kan blive ganske lange og involvere mange aktører eller personas. De kan ikke engang være lineære. Ved at undersøge disse forskellige kunderejser er det muligt at identificere nøglebrugssager, som dit produkt / service skal gøre utroligt godt. Dette bør indeholde alt, der i øjeblikket forårsager en masse kundesorg (ofte uden god grund), og brug sager, der virkelig forbedrer kerneproduktudbuddet.
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Storyboard Beskrivelse
Customer Journey Map / Customer Journey Mapping
Storyboard Tekst
- Glide: 1
- Acme Co has a Morale Problem
- Employee retention rate is becoming a problem.
- HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
- Glide: 2
- HR Hailey Begins to Research Ideas
- Ten Quick and Cheap Tips to Improve Company Morale
- HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
- Glide: 3
- SoLoMoFoo is First Discovered
- Ten Quick and Cheap Tips to Improve Company Morale
- Workplace Social Food Sharing Network
- The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
- Glide: 4
- Call to Action to Get Started
- • Share Free Food at Work• Increase Sense of Community• Quick and Easy to Get Started
- Email Setup Instructions
- After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
- Glide: 5
- IT Ivan Recieves a Notification
- To: IT IVAN
- HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless.Thanks,SoLoMoFoo Team
- IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
- Glide: 6
- The Following Week
- Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
- Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
- Glide: 7
- One Month Later
- Improve Company Moral
- People are using SoLoMoFoo a lot.
- HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
- Glide: 8
- Well Deserved Praise
- Our latest employee happiness survey is the best it has been in months. Thank you!
- Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.
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