عند التحضير للمستقبل، تشارك الشركات في التخطيط الاستراتيجي. هذه العملية تنظر إلى العوامل داخل وخارج الشركة، وكثيرا ما توظف تحليل سوت، أو إطار مماثل، لتنظيم المعلومات التي تم إنشاؤها. ويسمى التخطيط الاستراتيجي الذي يدرس العوامل الخارجية المسح البيئي.
Recently, Sophie has thought about selling her crafts online. She likes it as a hobby, but wants to know how viable it would be for supplementing her income.
الانزلاق: 2
She worries it won't be successful though. She knows other people who have poured time and money into their online businesses without ever turning a profit.
الانزلاق: 3
Sophie decides to do some environmental scanning to decide if it's a good time to start an online store. She uses Storyboard That to organize her research, analyze opportunities, and inform her business plan.
الانزلاق: 4
Storyboard That's presentation options help her discuss her idea to fellow hobbyists, and even secure a small business loan.
الانزلاق: 5
Because she did her research and prepared, Sophie is careful in transitioning her hobby into a job. She has realistic expectations, and is prepared for the future. She is the proud operator of a successful small business!