Product Development Guide
We have developed a fictitious business named SoLoMoFoo - short for Social Local Mobile Food. In our Illustrated Guide to Product Development we take you through the product development journey of SoLoMoFoo. We start with the idea and how to formulate an elevator pitch. Next, we discuss go-to-market strategies and how to discover and create user personas. Finally, we wrap up with customer journey mapping and validating business assumptions. Improve your product development skills and check out the SoLoMoFoo journey below!
Use Storyboard That to Product Development Visuals Today!
How Tos about Illustrated Guide to Product Development
Engage students with a classroom product brainstorming session
Invite students to share creative product ideas as a group. Encouraging open discussion boosts participation and helps students learn how real-world products begin from simple concepts.
Guide students to craft elevator pitches for their product ideas
Support students in summarizing their product concept in a brief, persuasive statement. This builds communication skills and confidence in presenting ideas.
Help students identify and describe user personas for their products
Lead students in imagining target users by considering age, interests, and needs. Understanding potential customers teaches empathy and market awareness.
Facilitate mapping the customer journey with visual storyboards
Encourage students to draw or use digital tools to illustrate how users discover, use, and benefit from their products. Visualizing experiences deepens understanding and sparks creativity.
Teach students to validate product assumptions through classroom feedback
Invite students to present their ideas and gather peer feedback. Testing assumptions helps refine products and builds critical thinking skills.
Frequently Asked Questions about Illustrated Guide to Product Development
What is product development and why is it important for businesses?
Product development is the process of creating, designing, and bringing a new product to market. It is crucial for businesses because it enables innovation, meets customer needs, and supports growth in competitive markets.
How can teachers use the SoLoMoFoo product development guide in their classroom?
Teachers can use the SoLoMoFoo product development guide to introduce students to entrepreneurship, teach the steps of developing a business idea, and help them visualize each stage using Storyboard That.
What are the main stages in the product development process?
The main stages in product development include idea generation, elevator pitch creation, go-to-market strategy, user persona development, customer journey mapping, and business validation.
How does Storyboard That help students learn about product development?
Storyboard That provides visual tools for students to map out each step of product development, making concepts like user personas and customer journeys easier to understand and more engaging.
What is an elevator pitch and how can students create one for a business idea?
An elevator pitch is a short, persuasive summary of a business idea. Students can create one by focusing on the problem, solution, and value their product offers, delivering it clearly and confidently.
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