How to Negotiate
When we say someone is in a strong negotiating position, what do we mean? Usually we’re talking about some sort of leverage. It could mean they can walk away easily, or that they have something the other side really wants. This article will discuss the six types of power a negotiator can bring to bear, and show you how to think about them when preparing for your next negotiation.
Six Types of Negotiating Power
Constructive Power |
Constructive power is just the ability to provide or facilitate something the other side wants. Examples of constructive power:
|
Obstructive Power |
Obstructive power is the ability to keep the other side from getting something they want or to make something happen that they don’t want. While it is frequently a mirror to constructive power, a party can also take active steps to work against the interests of opposing negotiators. There is a danger to relying on obstructive power: threats can quickly erode trust and make repeated negotiations less productive. Examples of obstructive power:
|
Walking Power |
Walking power is the freedom to walk away from a negotiation. It is increased by a strong BATNA. It is important not to use this power too forcefully; like obstructive power, it can erode trust. Walking power is like an emergency parachute: it’s best when you don’t even need it. Sources of walking power:
|
Normative Power |
Normative power relies on an appeal to a common value. Fairness and equality are frequently evoked values in negotiations. It doesn’t seem right that one side should get a much better deal, or shoulder a disproportionate share of costs. While normative power is often overlooked, it is a cornerstone of informal negotiations and compliments other powers well. It is especially important to negotiators who have very little to bargain with in the other power categories. Fairness and equality aren’t the only values a negotiator can leverage. A party whose proposal would actively benefit society as a whole has normative power as well. Negotiators who appeal to their opponent’s better nature, or invoke lofty ideals of how things “ought” to be, are usually demonstrating or exercising normative power. Some other sources of normative power include:
|
Collective Power |
Collective power is a capacity to enhance or augment another type of power by reaching out to individuals or group outside the negotiation. This may be a local organization or a wide network of contacts. A familiar combination of collective and obstructive power are boycotts. A group comes together to obstruct the interests of an organization whose policies they seek to change. Other examples of collective power include:
|
Personal Power |
Personal power is usually what people mean when they say someone is a good negotiator. In some negotiators, this is charisma or sheer force of personality that allows them to win over other parties. It includes abilities of a particular negotiator to work with others, problem solve, or persuade. Personal negotiation power allows the other form of power to be effectively deployed in competitive and collaborative negotiations. An individual with personal power may be:
|

Power Analysis
Before you go into a negotiation, take some time to analyze where your negotiating power comes from. Analyze your opponent’s negotiating power and compare the two. This will not only reveal if one side has a significant advantage, but also how different types of power on each side could interact.
In this example, the CEO of NextWidget, a small startup, is preparing for the upcoming renewal of the company’s manufacturing provider, Fabricorp. To help him understand his negotiating position, he performs a quick power comparison to assess the strengths and weaknesses of both sides. He sees that neither side really needs the negotiation to be successful, so he should take extra care not to be pressured into an unfavorable deal.

Power in Action
Here is an illustration of the NextWidget/Fabricorp negotiation analyzed in the previous section. You can see how the parties explain their negotiating power in plain language. While this exchange takes place in a face-to-face meeting, it could just as easily be conducted through a series of emails over the course of days or weeks, supplemented by spreadsheets and powerpoints.

Use this template to complete a power comparison before your next negotiation:

How Tos about Six Types of Negotiating Power
Discover how to teach negotiation skills through student role-play activities
Introduce role-play scenarios to help students experience negotiation firsthand. Choose age-appropriate situations such as sharing classroom supplies, resolving group project disagreements, or deciding on recess games. This makes learning interactive and fun for grades 2–8.
Set up clear roles and objectives for each student negotiator
Assign specific roles (buyer, seller, mediator, etc.) and define what each side wants. Clarify the goal for every group to keep students focused and engaged.
Guide students to identify their negotiating power types
Encourage students to look for examples of constructive, obstructive, walking, normative, collective, and personal power within their roles. Prompt them to use the vocabulary from the lesson to analyze their position.
Coach students to communicate respectfully during negotiations
Remind students to listen actively, use polite language, and explain their reasoning. Model respectful disagreement and help them practice responding constructively to different viewpoints.
Debrief and reflect on negotiation outcomes as a class
Discuss what strategies worked, which types of power were used, and how students felt during the process. Encourage sharing insights so everyone learns from the experience and understands real-world negotiation better.
Frequently Asked Questions about Six Types of Negotiating Power
What are the six types of negotiating power?
The six types of negotiating power are constructive power, obstructive power, walking power, normative power, collective power, and personal power. Each offers a different way to influence negotiation outcomes.
How can I analyze my negotiating power before a meeting?
Analyze your negotiating power by listing your strengths in each power type, then compare them to your opponent’s. Consider what you can offer, what you can block, alternatives available, values that matter, support from others, and personal skills.
What is the best way to prepare for a negotiation?
The best way to prepare for a negotiation is to identify your sources of power, research the other party’s position, and perform a power comparison. Use templates and examples to clarify your strategy and anticipate possible outcomes.
How does walking power affect negotiation outcomes?
Walking power gives you the freedom to leave a negotiation if the terms aren’t favorable. Having a strong alternative (BATNA) increases your leverage and helps you avoid unfavorable deals.
What are some examples of constructive power in everyday situations?
Examples of constructive power include a buyer offering payment for goods, a librarian helping you find resources, or parking enforcement providing access to a spot. It’s about providing something the other side wants.
© 2025 - Clever Prototypes, LLC - All rights reserved.
StoryboardThat is a trademark of Clever Prototypes, LLC, and Registered in U.S. Patent and Trademark Office