How to Pitch a Product
Storyboard That allows anyone to build amazing and powerful storyboards in minutes for a business idea through full new product development - without the need for an artist. Storyboard That is the world’s most popular online storyboard creator with millions of storyboards created.
Bringing a new product to life is expensive and time consuming. In today’s world of lean product development and lean manufacturing, faster, better, and cheaper prototypes are the best. With Storyboard That, you can quickly create a storyboard that shows your product from a customer’s perspective and really tell the story of why your product will "wow" customers and dominate the marketplace. Build amazing pitch decks for meetings with potential investors.
After creating your first “product pitch” storyboard you can share it with your peers, investors, engineers, and marketing team to share and discuss your idea. With each bit of feedback, your team will be closer to an amazing product, and storyboards are quicker to update than code!
Think Big Picture
Storyboards are ideal at guiding high level conversations to ensure there is agreement about what your product should do and why. The examples for SoLoMoFoo make it clear it is a mobile app to track free food in the office, but don’t prescribe a specific user interface or architectural platform. If it turns out the core business idea won’t be viable, any development work will be wasted.
Personas and Epic User Stories
After the team has aligned on an overarching vision of the product, it is time to start creating User Personas and Visual Agile User Stories. For a deeper look into Personas and User Stories, check out Storyboard That's Illustrated Guide to Product Development.
Personas
Personas are a powerful way to describe who are the end users that will interact with your new product. By thinking about who these users are first, it helps clarify what their needs and wants are and how to tailor your product to their needs. Being able to choose from any of the pre-made and customizable characters and scenes quickly and easily brings them to life in their native habitat.
Visual Agile User Stories
After defining your personas, create visual agile user stories to show how each persona will interact with your product and how features might work. The immersive visual stories allow your team to envision how systems interact in a way traditional sticky note user stories can’t. This leads to quicker discovery of unintended consequences and innovation for better ideas.
Presenting and Sharing Storyboards
It is incredibly easy to present and share storyboards. All storyboards can be made into a one click presentation by clicking on the “View Slide Show” button. Storyboards can also be exported as PowerPoints, high resolution downloads, and PDFs. The privacy on each storyboard can also be controlled by the author. This all allows for rapid sharing and collaboration of ideas.
Just for Fun – How We Came up with SoLoMoFoo
Our Head of Creativity, who looks shockingly like Baking Bridget, really does make amazing cookies. While brainstorming for our fake company we devoured an entire tray of cookies and knew we had our idea. We also originally called the company SoLoMoFo, but people reacted very negatively without the extra "o"!
How Tos about Your Next Big Product Idea
Energize your classroom with a hands-on product pitch activity students will love
Engage students by having them create and present their own product pitches with storyboards, fostering creativity and critical thinking while practicing real-world communication skills.
Choose a relatable product idea for students to develop
Let students brainstorm simple product concepts they would enjoy, such as a school supply organizer or an eco-friendly lunchbox. Familiar ideas help students connect with the activity and spark enthusiasm.
Guide students to build storyboards that highlight key product benefits
Encourage students to use storyboards to visually explain how their product solves a problem and improves users’ lives. Focus on clear illustrations and concise messaging for maximum impact.
Facilitate peer feedback sessions to refine pitches
Organize small group discussions where students share their storyboards and receive constructive feedback. Collaborative review helps students polish their ideas and practice active listening.
Celebrate creativity with a classroom pitch showcase
Host a fun event where students present their final product pitches to the class or invited guests. Public speaking boosts confidence and lets students shine as innovators.
Frequently Asked Questions about Your Next Big Product Idea
What is the easiest way to pitch a new product idea to investors?
The easiest way to pitch a new product idea is by creating a visual storyboard that tells your product’s story from the customer's perspective. Tools like Storyboard That help you quickly build compelling pitch decks to share with investors, making your idea clear and engaging.
How can I use storyboards to develop a product pitch?
Use storyboards to illustrate your product’s features, user journey, and value. Start by outlining your big picture, define personas, create visual agile user stories, and share your storyboard for feedback. This makes your pitch more persuasive and easy to understand.
Why are personas important when pitching a product?
Personas help you clarify who your product is for and what their needs are. By visually representing end users, you can tailor your pitch to show how your product solves real problems, making it more relatable and convincing to stakeholders.
What are agile user stories and how do they help in product pitching?
Agile user stories are short descriptions of how users interact with your product. Visual versions, like those made with Storyboard That, help teams quickly discover improvements and present clear scenarios, improving both development and pitching.
Can I share and present my storyboard pitch easily with others?
Yes, you can present and share storyboards easily by exporting them as PowerPoints, PDFs, or high-resolution images. Storyboards can also be shown as slideshows and shared with peers, investors, or teams for quick collaboration and feedback.
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